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Insights from COP19: Women Play a Critical Role in Global Climate Crisis
The Rainforest Alliance’s climate team reports back from COP19, highlighting the increasingly crucial role of women in helping communities to mitigate and adapt to climate change.You’ve undoubtedly...
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After Years of Pressure, Wilmar International Commits to Ending Deforestation...
Wilmar International, the world's largest palm oil trader, today announced a No Deforestation Policy in response to pressure from Greenpeace, NGOs and consumers around the world.read more
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Disney, Wells Fargo, Google Among U.S. Companies Proactively Pricing Carbon,...
CDP announced today that29 major publicly traded companies based in or operating in the U.S. disclosed an internal price on carbon pollution to CDP (formerly known as the Carbon Disclosure Project) in...
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Uber Spreading Holiday Cheer with Christmas Tree Delivery
International on-demand car-service app Uber has announced a partnership with Home Depot to deliver Christmas trees to residents in 10 US cities. With a bit of luck, good timing and holiday magic, Uber...
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The SB Holiday Gift Guide: 10 Gifts That Truly Keep On Giving
We like these gift ideas because they’re thoughtfully and responsibly produced, they each have a story and many embody the true spirit of giving by benefiting people in need through buy-one-give-one...
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Amazon Now Offering 200,000 Products with 'Frustration-Free' Packaging
On Thursday, Amazon announced that its Frustration-Free Packaging initiative, the retailer’s effort to liberate products from hermetically sealed clamshell cases and plastic-coated steel-wire ties, now...
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Charting a Course for Sustainable Design
I left art school in the mid ‘90s with a Masters in Product Design, a passion for sustainability and a desire not to fill the world with more meaningless stuff. Despite my youthful energy and...
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From Band-Aids to Blood Analyzers: J&J's Nimble Approach to Marketing...
How do you ensure that your company’s marketing department doesn’t get too carried away in communicating the sustainability benefits of products?read more
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Ampersand Nation Rising
“Focus” is having a great run these days. Daniel Goleman’s book on it is excellent. People with focus are able to capture more information, complete tasks sooner, become skilled in a discipline...
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Helping PDP Engage Brands to Revalue Plastic
This post is part of a series written by MBA and MPA candidates in Presidio Graduate School’s Managerial Marketing course, examining the role of marketing in advancing sustainability across all...
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Companies Need a New Game Plan for Chemical Management
Consumer products companies are faced with a new chemical agenda. The market expectation has shifted from outdated regulatory compliance to greater ingredient transparency and more stringent health and...
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How to Engage Communities with Your Brand
If the perception of your brand’s green efforts is falling short of reality, then it’s time to stop and re-examine all aspects of the social impact of your outreach. Gone are the days when consumers...
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GM Global Headquarters Achieves Zero Waste
General Motors announced this week that its company headquarters in Detroit produces 5 million pounds of trash annually — the equivalent of 200,000 full garbage bags — which GM now diverts from the...
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Apple, Ford Receive Perfect Scores in HRC’s Corporate Equality Index
Apple, Ford, HP and 10 other fortune-ranked companies recently received 100 percent ratings in the Human Rights Campaign’s (HRC) 2014 Corporate Equality Index (CEI) report, a national benchmark for...
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Rethinking the Obvious: Lean and Sustainability
For those not already familiar with the term, "Lean" is a concept that started in manufacturing but is broadly applicable. It refers to a continuous improvement focus on waste reduction. Most notably,...
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Emotion v. Action: 4 Key Engagement Lessons from Unilever's Project Sunlight
Unilever has been a clear leader in sustainability with its ambition and actions against its Sustainable Living Plan, and has just started its first consumer-facing corporate brand campaign around...
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5 Things Children Need to Know About Brands
It's beginning to feel a lot like Christmas. Advertising's big spenders are ramping up for their favourite time of the year. The marketing machine that amplifies the magic of Christmas is swinging into...
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Engaging Outraged Stakeholders: The Power of Engagement (Part 1 of 2)
This is the first in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future...
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How Phoenix Is Transforming Trash Into Resources
Phoenix, Arizona is a huge and growing city — the sixth largest in the U.S. — with a population of 1.4 million residents embedded in a metropolitan area of more than four million people. Because of its...
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Ford Foresees Going Back to Basics as One of Top Consumer Trends in 2014
On Thursday, Ford Motor Company released its second annual trend report for the upcoming year. Among the top 10 predicted global consumer trends on the list: Consumers reevaluating their relationships...
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