On Thursday, Amazon announced that its Frustration-Free Packaging initiative, the retailer’s effort to liberate products from hermetically sealed clamshell cases and plastic-coated steel-wire ties, now offers over 200,000 items, up from 19 when the initiative first launched five years ago.
To try and alleviate the frustration many people experience when opening toys and electronics, Amazon is working with leading manufacturers to deliver products inside smaller, easy-to-open, recyclable cardboard boxes that reduce the overall amount of packaging used while still protecting what’s inside.