Consumer products companies are faced with a new chemical agenda. The market expectation has shifted from outdated regulatory compliance to greater ingredient transparency and more stringent health and environmental protection. Companies have traditionally siloed their chemical policies and programs in legal or regulatory departments, but these teams can’t manage the new rules of the game on their own. They need a new framework with an overarching direction and purpose that engages the business to understand, assess, improve and disclose chemical information and hazards. In short, they need a new game plan for chemical management.