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Coca-Cola and WWF Expand Global Partnership, Announce New Environmental Goals
Coca-Cola has announced a new set of environmental goals, including returning 100 percent of the water from its manufacturing facilities back to the environment at a level that supports aquatic life by...
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Paper Company Rejects FSC to Dodge Inquiry About Indonesian Deforestation...
Paper giant Asia Pacific Resources International Limited (APRIL) has withdrawn from the Forest Stewardship Council (FSC), which Greenpeace, the Rainforest Action Network (RAN) and WWF claim is an...
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Volkswagen Wants Brands, Plants to 'Think Blue' for Sustainability Leadership
Volkswagen finished last of the global automakers that occupied five of the top seven spots in Interbrand's recently released Best Global Green Brands 2013 report. That was a pretty good showing, but...
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Remade in the USA: A Conversation with Designer Shannon South
In the world of sustainable fashion, few designers are pulling off the business model with as much style and substance as Shannon South. BBMG’s proprietary community of Aspirational consumers, The...
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Stop Speaking Martian: How to Effectively Translate the Language of...
As the sustainability profession grapples with how it can invite and entice a new internal conversation with a broader, ‘beyond-sustainability-silo’ brand and business audience, we are struggling with...
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Unilever's 'Green Express' Train Is Latest Way to Cut Its Supply Chain Footprint
Unilever has launched a new rail service in Italy called Green Express, as part of a wider eco-efficiency programme within its supply chain to support the Unilever Sustainable Living Plan.The service...
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New 'I Want to Be Recycled' Campaign Targeting 62% of Americans Who Are Not...
The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled,...
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Walmart-Backed Alliance Vows to Fix Bangladesh, But Critics Fear Lack of...
An alliance of 17 North American brands led by Walmart, Gap and Target has unveiled the details of its independent Bangladesh Worker Safety Initiative — a five-year pact that aims to improve conditions...
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Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into...
Bob Dylan understood the sustainability challenge long ago when he sang, “People seldom do what they believe in / They do what is convenient, then repent” in “Brownsville Girl.”For sustainability to...
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Branding for Sustainability: A Manifesto!
I wrote recently about branding for sustainability, rather than the branding of sustainability. The main point is that branding is no longer merely about communication techniques that get tacked on to...
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Dell Announces Social, Environmental Achievements as Part of 'Powering the...
Dell has announced key corporate responsibility achievements, such as collecting one billion pounds of electronic waste a year earlier than planned, with the release of its Fiscal Year 2013 (FY13)...
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New Report Profiles Leaders in Sustainable Printing
Since “being green” came into vogue, green claims and corporate sustainability initiatives have proliferated. But not all environmental policies are as eco as the next. In this now cluttered landscape,...
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Obama's Climate Plan Latest in Series of Public-Private Actions to Advance REDD+
President Obama’s National Climate Action Plan, released on June 25th, calls for strong action to protect remaining tropical forests through a commitment to lead international initiatives in Reducing...
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Top 20 Videos Shown on the Main Stage at SB'13
Since the end of our SB'13 conference last month, we have received many requests from our community, asking for links to the videos we showed on the main stage. So here are, by popular demand, the 20...
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Paying It Forward: How DMV.org Is Taking Sustainability to the Streets
In the afterglow of the Sustainable Brands 2013 conference, many companies found themselves inspired to bring positive change back to their business and local communities. At DMV.org, we recognized a...
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How Can Information Technology and Big Data Help Us Innovate for a More...
Calling all technologists and data-heads! Beginning in August, Sustainable Brands will launch a new Issues in Focus editorial channel examining how information technology and data are being used as...
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2013 ESPYs Achieve Zero Waste to Landfill, Carbon Neutrality for Fifth Year...
ESPN has announced that its annual awards show, the ESPYs, will be carbon neutral and achieve zero waste-to-landfill for the fifth and sixth consecutive years, respectively.To achieve carbon...
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Conscious Leadership Reminds Us: We Are All the Same
Last year, aspiring artist Jonathan Harris visited Bhutan to learn about why this country is so imbued with happiness. Bhutan is noted for measuring its Gross Happiness Product, rather than what we do...
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How a Towel Rail Changed a Village
I was asked recently about my favourite behaviour change stories in the energy space. I didn’t have to think long: my favourite is the one about the £200-a-year towel rail. Yep, you heard that right: a...
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Unilever, Molson Coors, Co-operative Top Sustainability Champion Awards
The Co-operative Group, Unilever and Molson Coors are among the winners of the 2degrees 2013 Sustainability Champions Awards, which each year recognizes success in the execution of sustainability...
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