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So Crafty: New Belgium Shows How Sustainable Brand Innovation Can Be a Business Driver

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It makes sense that an alliance of craft breweries continues to speak out for the Clean Water Act—you can’t make great beer without great water. But what is it about the culture of craft breweries that makes them see sustainability as an innovation imperative? We asked one of the pioneers in the field, Jenn Vervier, New Belgium Brewing’s Director of Strategic Planning and Sustainability.

 

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