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IKEA and Kingfisher Pledge Ambitious “Net Positive” Agendas, But Can They Work?

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The world’s most iconic companies and brands are more likely to have a corporate social responsibility agenda than just a few years ago because customers and stakeholders demand they hold themselves accountable for their environmental and social performance. Now more companies are pushing the boundaries, or in reality, talking about going further than merely just becoming more “sustainable” or “responsible.” Zero-waste has become a mantra at more companies, including Procter and Gamble and Unilever.

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