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Can Aspirationals Help Make Sustainable Consumption Cool?

November 13, 2013, 1:28 pm
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Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%).

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Employee Engagement: Why Motivating the Elephant Is Better Than Rewarding the Rider

November 13, 2013, 3:55 pm
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Many organisations are grappling with the same question: How do we create an employee reward and recognition programme designed to deliver widely adopted and sustained pro-environmental behaviours?

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EOS Climate Launches System for Monetizing Harmful Refrigerants at End of Life

November 13, 2013, 2:34 pm
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San Francisco-based EOS Climate, which incentivizes the complete life cycle management of harmful refrigerants, on Tuesday announced the launch of its Refrigerant Asset System™ (RAS), the first cross-sector business model that focuses on refrigerants as assets.

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Adnams Becomes First UK Brewery to Carbon Footprint Full Range of Bottled Beers

November 13, 2013, 5:22 pm
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UK brewery Adnams has become the first brewer to measure the carbon footprint of its entire range of bottled beers, estimating that one bottle is equivalent to traveling 5.3 miles by train.

The Southwold-based brewer says after a “rigorous six months of data collection and analysis and a further six months for verification and auditing,” the analysis measured the carbon dioxide-equivalent emissions (CO2e) for the whole lifecycle of each beer, from the growth of the grains to the brewing and packaging, through to the distribution, retail, consumption and disposal of the bottle. Adnams performed the analysis with the help of the Adapt Low Carbon Group at the University of East Anglia.

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Report: Businesses Struggle to Fully Integrate Sustainability

November 14, 2013, 12:14 am
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Only one in five companies has fully integrated sustainability into business, according to the BSR/GlobeScan State of Sustainable Business Survey 2013, which received responses from more than 700 corporate sustainability executives — the largest pool to date.

In this year’s survey, respondents were asked for the first time to indicate the extent to which sustainability is integrated into the core of their business. Only 21 percent of respondents reported that their company is close to full integration. A majority say that their company is either about halfway to integration (51 percent), or is just getting started (22 percent).

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SAP Partners With Colombian Coffee Growers Federation to Support Rural Workers

November 13, 2013, 5:42 pm
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SAP has joined forces with the Colombian Coffee Growers Federation (FNC) and the Manuel Mejía Foundation to provide coffee farmers with the technology and training they need to develop more sustainable business practices.

Technology continues to be scarce among rural communities in Colombia, SAP says. To help change this reality, the company supplied technical training to more than 500 coffee growers, teaching them how to effectively use mobile tablets and computers to access the “coffee portal,” which provides useful information on coffee market news, geographical farm data, coffee purchasing conditions, incentives and support programs.

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New UNGC Guide Helps Companies Report Their Positions on Climate Policy

November 14, 2013, 2:52 pm
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The UN Global Compact (UNGC) today released a guide for companies to manage and report on their direct and indirect influences on climate policy. Now for the first time, companies have guidelines to help them engage in climate policy in a transparent and accountable way that is consistent with their sustainability commitments.

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Brand Deep Dives: A Tool to Co-Create Common Convictions

November 14, 2013, 4:35 pm
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In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit & Christophe view their tools as a free “thoughtware” suite, and propose that readers borrow and reapply.

Christophe Fauc...

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'There's More Work to Do': A Conversation with Coke's Bea Perez

November 14, 2013, 5:57 pm
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Earlier this week, Coca-Cola released its 2012/2013 Sustainability Report, which outlined progress the global beverage giant has made in the areas of water conservation and restoration, supporting sustainable community initiatives and empowering female entrepreneurs around the world.

We caught up with Coke’s Chief Sustainability Officer, Bea Perez, for more on the company’s progress to date and the work that’s left to be done.

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Sprint Offering Buyback Credit on All Phones to Encourage Trade-Ins on America Recycles Day

November 14, 2013, 6:10 pm
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Despite being the No. 3 wireless carrier in the United States, Sprint leads the industry in phone recycling. Last year, Sprint reclaimed 4.4 million phones through voluntary collection programs — compared to AT&T’s 3.1 million and Verizon’s 3 million — and in September, Guinness World Records recognized Sprint for shattering the record for the number of cellular phones recycled in one week: 103,582 cellular phones, more than double the previous record.

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Driving Innovation: Coke and Ford Unveil Fusion Energi with Interiors Made from PlantBottle Technology™

November 15, 2013, 3:23 pm
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The Coca-Cola Company and Ford Motor Company have teamed up to fuel more sustainable design by collaborating on a first-ever interior fabric made from the same renewable material used to produce Coke’s PlantBottle packaging.

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The Uncountable and Sustainable Business Metrics: Can There Be a Productive Relationship?

November 15, 2013, 6:54 pm
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In seven earlier parts of this series, we've discussed 17 pitfalls in the sustainability metrics field. We told sometimes painful stories from several fields outside of business with experience measuring things, such as education and criminal justice, and we discussed easy-to-miss things such as confirmation bias, mistakenly measuring the wrong thing, and failing to acknowledge complexity.

Claire Sommer

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Why Water-Saving Advice Won’t Work

November 15, 2013, 4:06 pm
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To the tune of Dolly Parton’s "Sometimes it’s hard to be a woman," I hear myself humming, "Sometimes It’s hard to be a sustainability person… giving all our love to just one plan."

That plan — to educate, to warn, to inform, ergo ‘get people to use less water’ — is more than ambitious (especially in the UK). It is unproductively naive, unless we get behaviour change expertise involved at the front, middle and centre of our work. Here is why …

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The Story of Stuff's 'The Good Stuff' Examines Roadblocks to Greener Chemistry

November 15, 2013, 5:55 pm
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Do you read the ingredient labels of your products? Here are some from a popular baby shampoo:

“Purple paraben, quarternium-15, sorbitan laurate…,” rattles off Annie Leonard, co-director of The Story of Stuff Project, during the most recent episode of their “Good Stuff” podcast, which discussed green chemistry.

Now, what do those ingredients mean? Where do they come from? If companies are allowed to sell them on the shelves, is that not an indication that they are safe to use? What about the ingredients that aren’t listed … and what does “fragrance” really mean?

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EPA Relaxes Renewable Fuel Standard While Reaffirming Commitment to Biofuels

November 19, 2013, 12:22 am
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The U.S. EPA on Friday backed away from its previously mandated targets for U.S. biofuel production by relaxing the proposed levels of ethanol use outlined in its Renewable Fuel Standard, to address the “E10 blend wall.” The proposal would set ethanol use at 15.21 billion gallons — just under 10 percent of motor-fuel consumption and 16 percent lower than targets established by Congress in 2007 — and also called for public input on the levels of renewable fuels to be blended into gasoline and diesel as required by Congress under the Energy Independence and Security Act of 2007.

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Social Enterprise Uses Baskets to Build Schools, Empower Women in West Africa

November 17, 2013, 9:48 pm
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A social enterprise called Jjangde is tackling two of the largest problems in West Africa — lack of access to education and employment — by connecting handmade goods from rural communities in Senegal to global markets, and using the profits to fund schools in the communities where the goods were made.

With a test run of baskets, Jjangde says it was able to fund a summer program that gave 300 students extra support for the upcoming school year. The company also fully funded one year of school for 110 students and developed an exchange program to strengthen the relationship between high schools in Senegal and the United States.

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KieranTimberlake Develops Tool to Measure Impact of Building Materials

November 17, 2013, 9:20 pm
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Philadelphia-based architecture firm KieranTimberlake has released a new software application that allows designers to measure the environmental impact of building materials directly in a Revit model.

The application, called Tally, provides Life Cycle Assessment (LCA) on demand, backed by GaBi data from PE International. Autodesk, the maker of Revit modeling software, supported development and testing for the application.

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Consumers Worldwide Think Business Should Solve Environmental Problems

November 18, 2013, 2:03 pm
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Research presented this morning at the SB London conference reveals that many of the world’s consumers lay the responsibility of solving global environmental issues mostly at the door of businesses.

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To Build a Futureproof Brand, Build Your Global Expert Network

November 18, 2013, 3:30 pm
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A few years ago, my ad agency was acquired by Maddock Douglas, an innovation agency based in Chicago. For a year, I worked with the team at MD, honing a green innovation process for their clients.

I learned a number of incredibly useful things from my friends at MD, but one has served me particularly well in the business of building futureproof brands: the power of a global expert network.

A global expert network is, as the name implies, a network of smart, specialized idea people you can call upon to guide your thinking. In my case, they’re C-suite level, generally entrepreneurial, with strong brand experience.

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Co-operative Group's New Office Crowned World's Most Eco-Friendly Building

November 18, 2013, 11:07 pm
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Just prior to its official opening last week by The Queen, One Angel Square — The Co-operative Group’s new head office in Manchester, England — has been declared the most environmentally friendly building in the world. The Building Research Establishment Environmental Assessment Method (BREEAM), an internationally acclaimed system of assessing buildings, gave One Angel Square a score of 95.16% — the highest ever awarded.

The accolade came on Thursday, just before Her Majesty The Queen, accompanied by His Royal Highness The Duke of Edinburgh, toured the 14-story facility and unveiled a plaque marking the formal opening of the building in Manchester’s city centre.

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