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Attitudes v. Behaviors, $75B Worth of Plastic Damage Hot Topics on #SB14sd...
Monday, day one of SB ’14 San Diego, was jam-packed with thought-provoking workshops featuring dozens of experts sharing their latest research and insights on a variety of topics — from multi-sector...
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#SB14sd: PRé Offering Free Sustainability Metrics Assessments for Innovative,...
PRé has long been the metrics solutions partner for first-movers in a variety of industries aiming to create business value from sustainable products. Perhaps best known for its industry-standard...
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Getting to Zero: Multiple Sectors Convene Around Deforestation at SB '14 San...
When all the right people work together — from suppliers to brands who use their products to NGOs — and commit to extraordinary goals, transformational change is not only possible, it happens. That’s...
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How Postmodernism Can Help Your Company’s Sustainability Metrics. Really.
Resources for grappling when “all perspectives seem true,” and long-established categories are crumblingIn 10 earlier parts of this series, we discussed 20 pitfalls in the sustainable business metrics...
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#SB14sd: C2C Product Innovation Institute Launches Report Showcasing 10...
Today, our impact on the world is at a crossroads. Our planet has 7 billion people, and expected to be 9 billion by 2020. At Sustainable Brands, we are familiar with how a healthy and prosperous future...
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Imagine a World Where Generosity Pays …
A world where inclusion is valued more than exclusionA world where trust triumphs over doubtA world where possibilities outnumber limitationsA world where the more you give, the more you gainIn many...
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#SB14sd Sound Bytes, Vol. 1: Avery Dennison, APP, Greenpeace & Future 500 on...
With such a flurry of activity going on this week at SB ’14 San Diego, we wanted to share some of it as it happens.Here, Avery Dennison CEO Dean Scarborough, along with Future 500’s Bill Shireman and...
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Winston, Desso, Coke Explore Ways to Reimagine Business on #SB14sd Day Two
The second day of SB '14 San Diego kicked off with a morning full of inspirational plenary presentations examining how we can reimagine business to become a positive global force.Gil Friend, Chief...
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#SB14sd: Can Social Impact Help You Grow Your Brand? Use the Social Value...
It’s the same old story: Consumers say they care about social impact but their behavior just doesn’t match their statements. So marketers and brand managers have rightfully begun to doubt this claim....
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#SB14sd Day 2: Brands, NGOs Acknowledge Challenges, Explore Catalysts for...
After a rousing morning of plenary presentations, the spirit of authenticity, transparency and “reimagining partnership” continued into the afternoon Tuesday as dozens of brands and NGOs discussed...
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#SB14sd Sound Bytes, Vol. 2: McDonald's, Caesars and Dell on Sustainable...
With such a flurry of activity going on this week at SB ’14 San Diego, we wanted to share some of it as it happens.Here, McDonald’s Bob Langert, Caesars Entertainment’s Jessica Rosman and Dell’s...
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On #SB14sd Day 3, Brands, Innovators, Entrepreneurs Redesign How Business Works
Kicking off Wednesday, the third day of the SB’14 San Diego conference, business leaders, social entrepreneurs, business disruptors and innovators presented a full morning of business challenges and...
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PDP and Trucost Offering Sneak Preview of Groundbreaking 'Valuing Plastic'...
On the evening of June 5, an advanced copy of the Executive Summary of Valuing Plastic: The Business Case for Measuring, Managing and Disclosing Plastic Use in the Consumer Goods Industry will be...
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GE Helps Portuguese Brewery Save 72 Million Liters of Water Annually
A brewery in Portugal has significantly reduced water usage by improving operating performance and reliability with help from GE’s advanced membranes and water chemical technology.The site, Sociedade...
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Materiality and Integrated Reporting: A Context-Based Perspective (Part 1)
With all of the airtime being given to materiality and integrated reporting these days, I am increasingly asked to explain what the context-based sustainability (CBS) perspective might be for each....
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#SB14sd Sound Bytes, Vol. 3: Starbucks, Sprint and The Nature Conservancy on...
With such a flurry of activity going on this week at SB ’14 San Diego, we wanted to share some of it as it happens.Here, Starbucks’ Jim Hanna, Sprint’s Amy Hargroves and The Nature Conservancy’s Geof...
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Groups call on Walmart, P&G, Coke to Back Proven Recycling Approaches, Not...
Today, a group of public interest organizations called on Walmart and the eight other companies involved in the recently launched $100M “Closed Loop Recycling” loan fund, to instead support proven...
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Panels Ponder Context, Chemicals, Cradle to Cradle Textiles on #SB14sd Day 3
“What if sustainability was at least 10 percent of every product decision at every company?That’s the “What If?” question Steven Cristol, managing partner at Strategic Harmony, posed at his workshop...
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Regenerating Trust, Connection, Engagement Key Keynote Themes on #SB14sd Day 4
Annie Longsworth of Saatchi & Saatchi S served as MC for our last day at SB’14. Reminding cause-marketers that we do things when we want to and need to and not when we’re told to, Longsworth...
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New Survey Shows Urgent Demand for Employer Focus on Sustainability
WeSpire, the cloud-based engagement platform for engaging employees in environmental, social and other positive corporate initiatives, has released survey results regarding employee engagement trends...
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