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Airbnb Building Brand Value by Creating Authentic Connections with — and...
This post is part of a series written by MBA and MPA candidates in Presidio Graduate School’s Managerial Marketing course, examining the role of marketing in advancing sustainability across all...
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How Brands Can Get Under Our Skin
There’s a house on Long Island that can keep you young. At least, that’s what the architects claim – and it’s no small matter in an aging world. If I asked you what you’d look for in your ideal home,...
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Apple, SolarCity, San Diego International Airport Sign Climate Declaration
Apple, SolarCity, San Diego International Airport, Sungevity and Sapphire Energy have joined with more than 120 California-based companies in signing the Climate Declaration, a business leader call to...
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FSC Suspends IKEA's Certification After Discovering Use of Old-Growth Forests...
While Ikea has been leading the charge in its use of sustainably sourced cotton and promotion of LED lighting, it apparently should pay closer attention to its wood sourcing — the company recently got...
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Study: Most Americans Prefer Female Leadership Styles
A majority of American workers prefer executives that utilize newer, more collaborative leadership styles, and 7 out of 10 associate these leadership styles with women, according to a new study by...
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IBM, Kohl's, Sprint Honored by EPA for Climate Leadership
IBM, Sprint, Boeing and several other brands were among this year’s winners of the EPA's Climate Leadership Awards. Nineteen awards were given to 15 organizations and two individuals in the public and...
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Greenpeace to P&G: Enough with the 'Dirty' Palm Oil
Greenpeace launched another massive campaign this week, this time demanding Procter & Gamble end its role in rainforest destruction through its careless sourcing of palm oil.A yearlong...
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The Green Tea Party Movement
I have a keen appreciation for the challenges of convincing people to choose clean power over traditional fossil fuel energy. Clean energy has typically been seen as the choice of “liberals” (tree...
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Great Brands Never Have to 'Give Back'
A recent headline, “JCPenney Releases 2013 Sustainability Report,” reads like the punch line to a bad joke. Apparently the struggling department store company, which is closing 33 underperforming...
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Beyond Apparel: Creating Sustainable Value Chains in Other Industries
This post first appeared on CSRwire's Talkback blog on January 21, 2014.Part IV in the Creating Sustainable Apparel Value Chains series; see parts one, two and three.Alunorte is the world largest...
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First Lady Proposes Canning Junk Food Marketing in Schools, Unveils Updated...
It’s been a busy week for Michelle Obama, as the First Lady unveiled proposals that would change the way we learn about food — both bold moves that would involve sweeping changes that would prove “a...
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UPDATE: Long John Silver's Sustainable Fish Campaign Not a Fish Tale After All
As part of a recent brand relaunch, Long John Silver's (LJS) — the largest seafood restaurant chain in the US — is on a mission to get more US consumers to "Think Fish."The new campaign promotes...
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New Report Maps Size, Scope, Disruptive Potential of Sharing Economy
Crowd Companies, a brand council primarily focusing on the collaborative economy movement, and Vision Critical, a consultancy that specializes in helping companies glean pertinent stakeholders...
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#SustyGoals 7: How Biogen Uses Context-Based Sustainability to Set...
In January 2014 at the World Economic Forum in Davos, Corporate Knights unveiled its annual Global 100 Most Sustainable Companies rating, with biotechnology company Biogen Idec placing second. What's...
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6 Incubators Breeding Better Businesses to Rebuild Detroit
It takes a village to raise an entrepreneur. So, what happens in a city whose population shrank by more than half in the last 50 years? For many can-do entrepreneurs, the deserted city is now a clean...
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Google, eBay, Adobe Innovating to Save Water in California Drought
Amid one of the worst droughts in California history, Google, Adobe, eBay and several other technology companies are embracing innovation to reduce water consumption, the Guardian reports.Google is...
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Recipe for a Healthy Beauty Industry: Tata Harper on How Her Line Changes the...
One of the most well-known and loved eco-friendly beauty brands out there, Tata Harper has made a mark on the beauty industry with one eye on sustainability and the other on consumer health and...
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Unilever, IFAD Form Public-Private Partnership to Benefit Smallholder Farmers...
Unilever recently announced a public-private partnership with the International Fund for Agricultural Development (IFAD) aimed at helping to improve the livelihoods of smallholder farmers around the...
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Walmart Implements Policy to Remove Harmful Chemicals from Consumer Products
Walmart has informed dozens of product manufacturers throughout its supply chain that it is now implementing its new policy to phase out hazardous chemicals from its consumer products, announced late...
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GE Renews Ecomagination Initiative, Commits $25B to CleanTech R&D by 2020
GE has announced the renewal of its ecomagination commitment, the company’s sustainability initiative that seeks to find technology solutions that save money and reduce environmental impact for its...
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