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SB '13, Day Two: Plenary Speakers Explore Sustainability Trends and Drivers
Kicking off Tuesday, the first full day of the SB’13 conference, business leaders, social entrepreneurs and several other innovators presented a myriad of ideas to a packed house of attendees gathered...
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Futerra Launches Behavior Change Tactics That You Must Try at Home
At Futerra we banned using behaviour change tactics in the office. ‘Symbolic self completion’ was being wielded to defend sandwiches left in the fridge, and ‘discounting effect’ insidiously applied to...
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SB '13, Day Three: Start-Ups, Multinationals Alike Showcase Game-Changing...
On Wednesday, day three of the SB’13 conference, the morning plenary presentations explored some of the more fascinating ways innovation is manifesting itself through entrepreneurs and large businesses...
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Is It Best to Approach Behavior Change from Inside or Outside of Your Company?
Work on behavior change cannot be considered a new area; various institutions, especially governments, have long sought to influence individuals’ behavior in areas such as health, transport, family...
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Brands Explore Ways to Drive Change, Engage Stakeholders in Round One of SB...
Following a morning of engaging plenaries, Tuesday afternoon began the breakout portion of the SB ’13 conference, with twelve sessions exploring topics across six tracks: Communications; Strategy &...
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SB’13 Causeway Reminds Us that Sustainability Means People Too
Our industry is in recovery mode today as we find our ways home from the always inspiring Sustainable Brands Conference. One of this year’s highlights (there were many) was the Solutions Expo, where...
View ArticleCone Communications Launches Tool to Measure CSR And Social Leadership
Cone Communications has launched a social media and CSR product called the CSR SocialScore, which serves as a real-time snapshot of how a brand uses social media to inform and engage stakeholders.The...
View ArticleRaucous Debate, Product Innovations, Women, Biodiversity Celebrated in...
The afternoon of day three at SB ’13 continued with more insightful discussions covering an array of timely topics.A panel addressing the importance of sustainability in packaging — moderated by Tony...
View ArticleSB '13 Day Four Speakers, Debates, Ads and Songs Exemplify Successful...
Thursday, the morning of the fourth and final day of SB ‘13, continued the week’s momentum and lived up to its “Communications” theme with a variety of rousing speakers and conversations, peppered with...
View ArticleStorytelling the Overriding Theme on Final Day of SB '13
There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and...
View ArticleClimate Group Competition Seeks Creative Approaches to Tackling Climate Change
The Climate Group has launched its first EarthHack competition powered by the Marblar platform, which asks competitors to reimagine existing technology for a more sustainable modern home and save one...
View ArticleFrom Revolution to Renaissance?
I had occasion this week to be in San Diego for Sustainable Brands '13, where I offered opening remarks on June 4, the first full day of the conference. Conclusions from Changing Tack, the final output...
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Study: "Meaningful Brands" Outperform Stock Market by 120%
During last week’s SB’13 conference in San Diego, Havas Media unveiled new research that could provide further insight into the minds of consumers. Results released this week from Havas’ latest...
View ArticleGM, BMW Complete Successful Testing on DC Fast Charge Stations
After several days of joint testing, General Motors and BMW AG engineers say they are confident that DC “Combo” Fast Charge stations from several suppliers will consistently allow an electric vehicle...
View ArticleHow to Jump-Start Behavior Change Around Energy Conservation
For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much...
View ArticleAre We at the Dawn of a Refill Revolution?
Over the past 10 years we’ve seen a recurring ambition from clients — wanting to ‘do a Nespresso.’ This is because it’s a refill system that premiumised their brand, redefined their category, elevated...
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More Life Now! A Manifesto for Rejuvenative Technology
At a time when authoritative studies highlight our lack of progress on existing environmental goals and the scale of the threats we may face, we need to turn away from incrementalism, from rationing...
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Pet Industry Sustainability Coalition Launches Collaborative Web-based...
The recently formed Pet Industry Sustainability Coalition (PISC) has launched Version I of the Pet Industry Sustainability Toolkit, which was developed as an evolving roadmap for pet companies...
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Toyota, Ford and Tech Companies Top List of ‘Best Global Green Brands’
For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson &...
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Coca-Cola's PlantBottle Rollout Signals Brands Taking Sustainability in China...
When Coca-Cola first rolled out its PlantBottle in fall 2009 in Copenhagen, the beverage giant sent a signal to the entire food and beverage industry that it had had to take sustainable packaging more...
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