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5 Evolving Reasons Every Business Should Care About #NewMetrics

If you are a regular or even semi-regular reader of Sustainable Brands, you are likely familiar with our New Metrics (#NewMetrics) events and publications. In case you are new to this topic, the frame...

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Startup Develops Solar-Powered ‘Smart’ Garden Watering System

Agriculture consumes close to 70 percent of water demand, but a significant 10 percent goes to domestic applications, such as maintaining lawns and other landscaping.Arguably, the best and most...

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Brazilian Design Students 'Re-Pack Milk' with Easily Recyclable Container

Until we achieve widespread optimization of industrial materials use (quite a few years off, yet), recycling is still our best option for retaining value and extending the life of those materials.Not...

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Introducing PEF: A Game-Changer in LCA

The Product Environmental Footprint (PEF) approach is a game-changing standard in LCA, with effects and ramifications that we are only just beginning to understand. That’s why PRé is devoting an...

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Consumer Goods Forum Publishes First-Ever Set of Palm Oil Sourcing Guidelines

The Consumer Goods Forum (CGF), a global industry network driven by its members to encourage the adoption of practices and standards that serve the consumer goods industry worldwide, has announced...

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USDA Invests $63M to Support Renewables and Energy Efficiency

Agriculture Secretary Tom Vilsack on Friday announced $63 million in loans and grants for 264 renewable energy and energy efficiency projects nationwide that USDA is supporting through its Rural Energy...

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LA Has Found a Creative, Low-Cost Way to Conserve 300M Gallons of Water a Year

In a creative attempt to protect California’s waning water supply, Los Angeles mayor Eric Garcetti yesterday announced the release of 20,000 “shade balls” into the LA Reservoir. The deployment marks...

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Trending: Walmart, Tom's of Maine Face Up to Misleading Label Claims

Today’s instant communication means brands must respond to calls for transparency or risk widespread exposure to reputational damage. Two recent investigations of major brands reveal the power of...

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Trending: Clay-Based Concrete, Upcycled Waste Latest Innovations in...

The days of conventional concrete and carbon-intensive building materials are waning. Along with promising advancements such as concrete made from biofuel waste, carbonate rock made from captured CO2...

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UK Trialing 'Electric Highways' That Will Wirelessly Charge EVs

Highways England and Under Secretary of State for Transport Andrew Jones MP announced today that off-road (test track) trials of technology needed to power electric and hybrid vehicles on England’s...

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Report: Connection Charges Can Encourage Water Efficiency

Even as many U.S. communities struggle to support growing populations with limited water resources, few are utilizing water connection charges to increase water-savvy residential development projects...

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12 Projects That Could Save The World: ‘Innovation Camp’ Takes COP21 from...

Ahead of the COP21 meeting in December, diverse groups are taking action in support of action on global climate change. From business coalitions and CEO pledges to ambitious city-wide emissions...

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Dutch Design Students Turning Fruit Waste Into Leather

Not to be confused with the Fruit Rollups many of us probably grew up with here in the States — we’re talking about a solution to one of South Holland's (not to mention the rest of the Western world’s)...

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Video Production with a Heart: How Casual Films Helps Responsible Companies...

NYC/London-based production company Casual Films believes we have entered “a new era in branded communications.” As Managing Director Barnaby Cook asserts in a video on the company’s website: “In the...

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Asia Pulp & Paper Retiring Commercial Plantations to Protect Tropical Peatlands

Today, Asia Pulp & Paper Group (APP) announced it is committing to retire roughly 7,000 hectares (~17,300 acres) of commercial plantation areas to protect threatened carbon-rich peatlands — the...

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Tech Giants, NGOs, Warren Buffett Campaigning to Wipe Out Wildlife Trafficking

The uproar over the recent poaching and killing of Zimbabwe’s beloved Cecil the Lion has thrust wildlife hunting and trafficking back into the international spotlight.On the heels of President Obama’s...

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3 Tips for Helping B2Bs Find Their Sex Appeal

B2B companies often see themselves as the dry toast to B2Cs’ Belgian waffles dripping with whipped cream and berries. And when we talk about making sustainability sexy, they may think it doesn’t apply...

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Happy Earth Overshoot Day (or Congrats - We're Overdrawn Even Further Ahead...

In less than eight months, humanity has used up nature’s budget for the entire year, with carbon sequestration making up more than half of the demand on nature, according to data from Global Footprint...

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WWF Combines Finance With Conservation to Protect Sumatran Rainforest

Through an ambitious project model combining innovative financing approaches with traditional conservation, World Wildlife Fund (WWF), Frankfurt Zoological Society (FZS) and The Orangutan Project (TOP)...

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How Target Is Taking Sustainable Products Mainstream (and Working with Walmart)

For years, the answer to the question “Do people really want to buy more sustainable products?” was a profound “sort of.” Surveys consistently show that we aspire to buy responsibly, and we even say...

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