What do a set of keys, a Velcro wallet from 1988 and an hour-long commute have in common? On the surface, not much. But at a recent meeting we hosted, they each represented personal stories from our participants and how companies face the opportunity or challenge to meet consumer needs while driving sustainability.
In downtown Las Vegas on June 12-13, GreenOrder convened a group of 15 leaders from companies including eBay, Facebook, Las Vegas Sands, National Grid, Republic Services, RidePal, ThredUp, UPS and Zappos to discuss how friction points in our daily human experience can illustrate the need for new business models that also improve sustainability.