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How Brands Can Unlock Our Adventures

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Many classic tales of adventure begin with an empowering gift: something that opens doors, reveals possibilities, or helps to overcome obstacles. D’Artagnan’s father presents him with fifteen crowns, a horse and a letter of introduction; James Bond goes to see Q to pick up his car and gadgets; the Master of Jordan College gives Lyra the all-knowing, all-telling alethiometer.

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