Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.
The campaign recognizes that it’s unrealistic to expect people to immediately switch from chocolate to fruit, for example, so it is hoping to incentivize making smarter food choices by offering participants money-saving vouchers for healthier foods and drinks and in-store offers from partner retailers such as Asda, Co-operative Food, Lidl and Aldi.