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Divine Obsolescence, Sustainability & the Silent 'S' in Business Transformation

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Mention to a sustainability person that their career trajectory should be hurtling them towards some form of divine obsolescence and the reactions are, suffice to say, mixed.

The idea of them passing through some blissful reinvention to rise phoenix-like, only stronger and wiser, in some new primary function at the heart of the business doesn’t always ring everyone’s career bell.

The fact that they should wish to render their current position and the status they derive from it obsolete — a planned professional obsolescence — seems confusing to some, demeaning to others and otherwise simply, quietly terrifying to those who have been on the 'S' mission for so long.

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