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UN, BCtA Urge Japanese Private Sector to Embrace Sustainable Business

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United Nations Development Program (UNDP) Tokyo and the Business Call to Action (BCtA) last week hosted the first BCtA event in Japan to encourage the Japanese private sector to participate in innovative business approaches that create development impact.

The BCtA forum in Tokyo featured a number of innovative business practices, showcasing how companies can overcome market challenges that can benefit the poor and create social and economic impact in local communities. The event also highlighted the work that UNDP and the BCtA have initiated to promote public-private partnerships.

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