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The Story of Stuff's 'The Good Stuff' Examines Roadblocks to Greener Chemistry

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Do you read the ingredient labels of your products? Here are some from a popular baby shampoo:

“Purple paraben, quarternium-15, sorbitan laurate…,” rattles off Annie Leonard, co-director of The Story of Stuff Project, during the most recent episode of their “Good Stuff” podcast, which discussed green chemistry.

Now, what do those ingredients mean? Where do they come from? If companies are allowed to sell them on the shelves, is that not an indication that they are safe to use? What about the ingredients that aren’t listed … and what does “fragrance” really mean?

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