Joss Tantram, partner at UK sustainability strategy firm Terrafiniti, LLP, has conceived and written a short animation on the challenges of pricing nature — comparing it to getting a good price for selling your mother. “How Much is Your Mother Earth Worth?” takes a fresh look at one of the most complex issues of our time.
“The idea of pricing the value we get from ecosystems, literally pricing the Earth, has been with us for a couple of decades,” said Tantram.