Panera founder, chairman and CEO Ron Shaich and Feeding America CEO Bob Aiken have taken part in a nationwide Supplemental Nutrition Assistance Program (SNAP) Challenge (formerly known as food stamps) this month to help build awareness for the millions of people who struggle to feed their families while receiving federal nutrition benefits.
The two CEOs each spent $4.50 a day on food — around the same amount a SNAP recipient receives in benefits.