Products from ten companies have been selected as finalists for the Cradle to Cradle (C2C) Product Innovation Challenge, sponsored by the Schmidt Family Foundation and the Dutch Postcode Lottery. Three winners will be selected from this group and will share a cash prize of $250,000.
The Cradle to Cradle Products Innovation Institute, in partnership with Make It Right, launched its first-ever Product Innovation Challenge in November 2012. By June, over 100 products had been entered for consideration.