Toyota plans to keep pressing the advantages of its renewed mojo in the U.S. market with sportier hybrids, a greater emphasis on customer care and the possible addition of more production in Mexico to supply U.S. customers.
The company has seen its market share in the U.S. slip from a peak of 17 percent in 2009 to around 14 percent this year through July, as it was afflicted by natural disasters, its safety-recall fiasco, and intensified competition that took advantage of Toyota's weakness.