With the announcement of the first synthetic burger grown in a petri dish, would it be more or less shocking to say “human waste is the currency of the future”? “Carbon footprints” and “data footprints” are carving the way for “microbial footprints.” Consumers are paying to get dirty … germ-dirty, that is. “Going viral" is taking on a whole new meaning in marketing. Online communities are flourishing around “intestine communities.” Brand ecosystems now have as much to do with biology as technology.
"Rotten" Is the New "Improved"