Unilever has announced that it will harness the potential of ‘crowdsourcing’ to develop the world’s first sustainable shower.
The company is asking creative individuals all over the world to submit at eYeka.com their ideas and solutions for an environmentally-friendly shower. The winner will receive a cash prize and a trip to London to develop the idea, Unilever says.
Believe it or not, in-home use is responsible for a significant proportion of the carbon footprint of shower products. With water becoming increasingly scarce, there is an urgent need to develop a commercially viable sustainable shower.