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Seventh Generation Reduces Virgin Plastic Use By 16% While Increasing Sales

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Seventh Generation, a leading brand of non-toxic bio-based and renewable consumer products, has achieved a 16 percent reduction in virgin plastic use and a 13 percent decrease in normalized greenhouse gas emissions — all despite a 9 percent increase in sales, according to its 2012 Corporate Consciousness Report.

This year's report is organized around an employee-led realignment of the company's mission into four corporate aspirations: Nurturing Nature, Enhancing Health, Transforming Commerce and Building Communities.

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