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Follow-Up to SB'13: Lucid's Michael Murray on Using IT to Drive Behavior Change

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Michael Murray is the CEO and co-founder of Lucid, a software company providing real-time information feedback designed to “teach, inspire behavior change, and save energy and water resources in buildings.” Michael MurraySince the company’s founding in 2004, over 275 schools and organizations have adopted Lucid’s Building Dashboard, which it describes as a social network for buildings that allows people to view, compare, and share resource usage data online.

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